The 105X Masters Winter Tour kicks off in Sestriere on 28–29 December
For the 2025/2026 winter season, Vialattea signed a partnership with Radio 105, one of Italy’s most popular radio stations, which becomes the official radio of the ski area, bringing music, animation and entertainment to the slopes.
The collaboration stands out for a programme of activities that will run throughout the winter season, strengthening the link between sport, tourism and entertainment. One of the key highlights will be the 105X Masters Winter Tour, stopping in Sestriere on 28 and 29 December, symbolically marking the start of the partnership.
During the event, the resort will be transformed into a large snow-covered stage, featuring outdoor activities, entertainment, games and live radio broadcasts. In Sestriere, Dario Micolani will be present, with animation by Mauro Dell’Olio, guiding the audience through music, sport and entertainment within a dedicated Village designed as a meeting point for skiers, tourists and families.
The partnership will be supported by an extensive online and offline communication plan, aimed at amplifying the visibility of the initiative and strengthening Vialattea’s positioning as a destination that combines high-quality skiing with contemporary entertainment experiences.
With Radio 105 on the slopes, the 2025/2026 season is enriched by a new element designed to make the mountain experience even more complete and memorable.
