Winter Season 2025/26 Presented – Unchanged Prices for the Seasonal Skipass
Vialattea and Bardonecchia together presented today, Friday 24 October, in Turin, at the exclusive Intesa Sanpaolo skyscraper venue, the news and highlights of the 2025/26 winter season.
Two ski areas that come together to create a single, increasingly competitive tourism offering on the international market. Two realities that integrate and complement each other, strengthening the snow product of the Piedmont Alps. Thanks to the new synergies between Sestrieres S.p.A. and Colomion S.p.A., developed following the acquisition of both companies by the iCON fund, a highly strategic partnership for the entire region has been consolidated. Since last winter season, the first jointly developed products have been successfully launched, and work continues on shared projects and initiatives, while keeping the distinct identities and characteristics of each resort clearly defined.
Alongside the management teams of both companies, the much-anticipated event — marking the start of the new winter season — was attended by political and institutional representatives, members of the police forces and business community, and many key figures connected to the region and winter tourism in general.
Several topics were discussed, ranging from the operational results of the past season to future projects, with a focus on planning and investment.
A particularly emotional moment came with the handover from long-standing President Giovanni Brasso, who has led Sestrieres since 2006, to the new Vice President Massimo Feira, appointed by the Assembly on 23 July. Feira outlined strategies, shared with shareholder iCON, and goals for a future of growth and development in synergy with the region’s many stakeholders.
Attention also focused on the new developments for the coming season and the products to be introduced. Starting tomorrow, Saturday 25 October, the promotional sales period for the seasonal ski pass begins, and the great news is that prices remain unchanged from last winter, both for Vialattea and Bardonecchia.
Skiers can choose from several pass options and take advantage of family discounts and the many benefits included in the skipass. The promotional campaign will run until 10 November 2025.
