The Pill Outdoor Journal, an authoritative industry magazine, has chosen the slopes of the Vialattea for the b2b event The Pill Base Camp to be held in the Sestriere parterre on January 22-23. A choice that reconfirms the success of the Olympic mountains ski area also for hosting promotional and marketing activities of prestigious companies that want to organize specific events and initiatives on the snow.
The Pill Base Camp is an outdoor test village and indoor expo, set up inside a modern tensile structure, where the most important brands in the outdoor world, carefully selected by The Pill, present and offer the opportunity to test the new products for the upcoming season.
Presentations, previews, experiences, product tests, clinics and workshops but not only that, also relaxing moments in front of a beer where you can compare yourself with colleagues and retailers from all over Europe.
At the winter stop in Sestriere the focus is Ski, Snowboard and all the equipment that goes with it such as clothing, backpacks, safety systems and gear.
The Pill Base Camp creates an opportunity for positive dialogue between brands and stores, from which new connections can be made or existing ones strengthened. It is an opportunity to introduce and learn about new products and test them in the field.