The promotion of the Vialattea ski area for the 2023/24 ski season begins in the French market. As usual, a detailed promotional plan for the ski area has been set up, which includes participation in various international tourism fairs to enhance the offer of our district in the markets that are most attentive and interested in the snow product. This year for the first time, from 3 to 5 October, Vialattea will have an exhibition space at the IFTM Top Resa in Paris, the international trade fair for tourism professionals. It will be a great opportunity to meet with the various transalpine partners interested in the ski product.
The initiative is the result of the usual collaboration with Turismo Torino e Provincia, always in the front row when it comes to promoting the territory.
The next appointment: TTG Travel Experience fair in Rimini from 11 to 13 October.