15 December 2023

Kappa® and Vialattea are proud to announce the renewal of the Partnership for the 2023/2024 ski season. The two companies, whose collaboration has been consolidated over the decades, will continue to work together in the promotion of their respective brands and – above all – in the common goal of making an area that, with over 400 kilometres of slopes, boasts the presence of one of the largest ski resorts in Europe.

Alongside Kappa® and Vialattea, the Partnership will also involve the BasicNet Group‘s other brands, including Robe di Kappa®, Briko®, K-Way®, Superga® and Sebago®.

Among the commercial aspects of the partnership, there will be numerous forms of collaboration between the two companies: from the traditional forms of visibility on the slopes, to product placement within the digital content developed by Vialattea, to the Kappa® uniforms created for the Vialattea management, to the special offers in the BasicNet Group’s stores, dedicated exclusively to season ski pass holders.

“There are many initiatives underway with Kappa®, which will help consolidate this historic partnership,” comments Andrea Rondina, Business Development & Marketing Director of Vialattea. “We are developing new and exciting projects. The shared objective is to support each other in the best possible way in order to face new challenges, seize all the opportunities of an industry in continuous development, and create value for us and our customers by offering innovative solutions”.

“The renewal of the partnership between Kappa® and Vialattea is the natural consequence of a historical bond,” confirms Alessandro Boglione, Executive Vice President of BasicNet. “We are strongly linked to this territory: not only for geographical proximity, but because it hosts an extraordinarily beautiful, challenging and vast area. Winter sports represent an important market and a daily commitment for us: it is no coincidence that, through its sponsorship of the US Ski and Snowboard Federation, Mikaela Shiffrin wears Kappa®; while our Briko® brand makes helmets and ski goggles that guarantee safety and top performance for professional and amateur athletes alike”.