12 December 2023

Skiset, Europe’s No. 1 online portal for ski and snowboard rental, recently signed a partnership with the Vialattea ski resort. With over 25 years of experience, Skiset has established itself as a leader in the ski and snowboard equipment rental sector, thanks to a team of professionals located in the most renowned European and North American ski resorts.

Skiset’s strength lies in its extensive network of over 800 rental shops, accessible via the convenient online booking channel and this year, the company extended its presence by collaborating with numerous local rental shops in all the Vialattea resorts. This strategic partnership with Vialattea offers Skiset considerable advantages and aligns perfectly with the ski resort’s new sponsorship strategy.

This synergy aims to promote and consolidate Skiset’s awareness in the winter sports panorama, exploiting the popularity of the ski resort and through various activities including a presence on the official Vialattea.it website and the activation of promotional campaigns on Vialattea’s official social media channels. Finally, by virtue of this partnership, it is also possible to enjoy an additional exclusive 5% discount on online rentals.

Andrea Rondina, Marketing & Business Development Director of Vialattea, said: “We are thrilled to welcome Skiset as our partner. Skiset’s decision to embrace the new partnership strategy testifies to the strength and credibility of Vialattea as an international ski resort, a media that allows it to speak to a wide audience across gender and age. The choice to collaborate with the leading online portal for ski and snowboard hire in Europe reflects our desire to promote innovative and high-quality services for the benefit of our visitors.”

Matteo Bertolino, Skiset Italy Sales Manager, says: “We were looking for an important collaboration with a ski resort like Vialattea, also considering the massive presence of Skiset network member rentals in the stations that are part of it. Right from the start, we had full willingness to create a synergic collaboration that will allow us to promote our services by taking advantage of Vialattea’s strength and credibility.”