The promotional campaign of Vialattea goes on. After the TTG in Rimini and Skipass Modena, now, thanks to the invitation from ENIT and Regione Piemonte, the international ski resort took part in the World Travel Market London, one of the most important international events of the tourism industry, which takes place in the United Kingdom from November 7th to 9th 2022. The WTM represented for Vialattea a great opportunity to present the international ski area, all connected “skis on” to the nearby French ski resort of Montgenèvre, and introduce all the news that will characterize the upcoming winter season, with a special focus on the English market, a significant catchment area for Vialattea.
Today ENIT representatives and the Regional Tourism Councilor Vittoria Poggio took the floor during the event, together with Giorgia Pontico, Vice President of iCON Infrastructure and Andrea Rondina, Marketing Director of Vialattea.
Among the topics addressed, a particularly relevant one was iCON, the new property of Sestrieres S.p.A. – Vialattea, an English investment group that in 2022 decided to invest in the Italian tourism and entertainment industry and that can further strengthen the important bond that Vialattea has always had with the main tour operators from the UK.
Finally, the new brand identity and the new digital environment played an important role during the presentation too. Vialattea got a new look and a new way of communicating, which will bring the international guests even closer to the resort.
Another relevant focus of the event was the Women’s Alpine Audi FIS Ski World Cup, which will open the winter season in Sestriere on December 10th and 11th.